London Fashion Week is fast approaching, with over 170 designer brands heading to the capital to show us what they will have in store for the spring/summer 2017 season.
From Burberry to Versus there are a lot of big changes on the schedule this season. Here are all the details we have so far…
When is London Fashion Week?
The dates for your diary are Friday 16th – Tuesday 20th September 2016, with Teatum Jones kicking things off at 11am on day one, and Oliver Spencer wrapping things up at 6:30pm on day five, before the fashion elite move on to Milan. What comes in between will be a back-to-back marathon of shows, every hour, on the hour, presented by designers including Mary Katrantzou , Mulberry and Roksanda.
London Fashion Week will return to Soho’s Brewer Street Car Park for another season, filling its floors with hundreds of exhibition stands as well as the all-important catwalk space. For the first time, Burberry will be relocating its show to Soho, swapping its usual tent in Kensington Gardens for the new ‘Makers House’, situated at 1 Manette Street. Other designers will be choosing venues all over Central London in attempts to provide the perfect backdrop for their show.
Will I really be able to buy the clothes straight from the catwalk?
Topshop announced its new Runway-to-Retail concept joining the legions of designers who will be creating collections which will be available to buy immediately.
As soon as the British high street stalwart’s show is over on the afternoon of Sunday 18th September, an edit of the pieces which have just debuted on the catwalk will be available to buy on Topshop.com and in selected stores around the world, meaning the coat/ dress/ trousers worn by the supermodels in the show could be taking pride of place in your wardrobe within days.
Topshop’s SS17 show will take place at London’s historic Old Spitalfields Market and in a clever spin on the venue’s heritage, a market stall pop-up shop will open once the show where members of the public and show attendees will be able to shop the catwalk looks straight away.
On Monday evening, Burberry will show at their new venue in Soho and the collection will be immediately available to buy. Burberry’s Christopher Bailey says that: “The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. Our shows have been evolving to close this gap for some time. From live-streaming, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve.”
Burberry’s first pass at its new see-now-buy-now structure , meanwhile, will be a major talking point long after the shows are over, as the entire industry reflects on the speed at which we are consuming fashion shows and the immediacy of demand from customers who are hungry to buy what’s next, right now.
Who are the new names to watch?
The London schedule is heaving with new talent, namely Alice Archer, Caitlin Price and Fashion East’s Mimi Wade. Molly Goddard makes her solo runway debut with some venue support from Topshop, and our hot tip to look out for is A.V. Robertson, also of Fashion East. Marc Jacobs and Katie Grand supported her debut from the front row last season – surely a sign of great things to come?
What are this season’s most-wanted tickets?
Christopher Kane is celebrating ten years of business next month and is bound to do something special to mark the occasion. Now at the helm of a well-established fashion empire, he’s come a long way since we first saw those safety buckle-belted, neon minidresses in his spring 2007 debut.